NEW FORD EDGE INTERIOR DELIGHTS THE SENSES

• The stylish and intuitive execution of the 2011 Ford Edge interior highlights the midsize crossover’s improved craftsmanship and materials, creating an inviting environment
• New MyFord Touch™ driver connect technology, which provides a smarter, safer, simpler way to connect drivers with in-car technologies and their digital lives, comes alive in the
  all-new interior of the 2011 Ford Edge
• Chrome accents and details as well as a tiered, waterfall-like design along the dashboard also highlight the all-new interior

CHICAGO, Feb. 10, 2010 – The all-new MyFord Touch driver connect technology is the focal point – literally and figuratively – of the new 2011 Edge. This available groundbreaking system allows customers seamless and easy access to media or vehicle information by scrolling through menus with simple touch or voice commands.

The interior of the 2011 Ford Edge is more than just this dynamic technology, however. Upgraded materials, additional accents and fresh execution of colors and forms create an environment that is as comfortable and inviting as it is functional and convenient.

“With the addition of MyFord Touch, we created a high-tech look,” said Jim Smithbauer, interior design manager. “It drove our treatment of the center stack, in particular, but also the rest of the interior as well. The MyFord Touch system’s modern look inspired us to push the interior design even more to reflect and complement this cutting-edge technology.”

Upgraded interior showcases new MyFord technology
MyFord Touch, standard on the 2011 Edge Limited and 2011 Edge Sport, includes two 4.2-inch configurable LCD screens in the instrument cluster as well as the 8-inch LCD touch screen in the center stack and five-way controls on the steering wheel – plus a new Media Hub with two USB 2.0 ports, video input jacks and an SD card slot.

Sony® HD (high-definition) audio with 12 speakers is standard on the Edge Limited and Sport. The Sony-branded center stack features a gloss-black finish (allowing the controls to “pop” as they light up) and a single center knob with chrome details. Unique to the Sony electronic finish panel is the treatment of the touch-sensitive controls, which are executed as circular “landing zones.” There are no buttons to push. Instead, the touch of a finger – even a thin-gloved one – activates the controls.

Consistent with other Sony products, the audio portion of the control panel is divided into “Source” and “Sound” sections, allowing customers to select the input (AM/FM radio, HD Radio® broadcasts, satellite radio, CD, personal devices) and tune the sound with bass, treble, fade and balance inputs on the screen.

MyFord Touch information also is displayed in two full-color 4.2-inch LCD screens (one on the left side and one on the right side) in the instrument cluster. The left side includes traditional vehicle information such as trip odometers, average fuel economy and cruise control settings. The right side allows customers to interface with multimedia technology. Each screen is accessed through respective five-way switches on the steering wheel.

Powerpoints are available inside the console and on the passenger side. The center stack and console are arranged to appear mounted on a pedestal, with storage below.

Complementing the technology upgrades to the 2011 Ford Edge are softer touchpoints, such as a soft, seamless instrument panel and a softer door trim panel. Those details – also apparent on the new Ford Taurus and Mustang – demonstrate Ford’s increased focus on higher levels of craftsmanship and quality.
Additionally, accents such as chrome rings around the shift lever and cup holders, brightwork along the doors and scuff plates as well as available silver accent rails echoed on the door panes help create a warmer, more inviting environment for the 2011 Ford Edge.

Interior inspired by classic works
The dashboard, with its tiered, waterfall-like design inspired by Frank Lloyd Wright’s iconic Fallingwater house, encapsulates the flowing form throughout the interior. New stitch styles highlight the seats, while the door inserts, armrests and center console feature softer materials and more padding. Those touchpoints also reinforce the better balance between the lighter and darker surfaces found in the 2011 Ford Edge, as light and shadow play off each other to add visual depth.

The new flow-through console integrates seamlessly with the instrument panel and dashboard, eliminating hard cut points. The pass-through below the console is another spot where the available Gen II ambient lighting shines through, along with the front and rear door map pockets, door release handles, front and rear footwells and the front cup holders.

Each trim level – SE, SEL, Limited and Sport – offers subtle differences in the interior. SE has black screen highlights, SEL features stamped pewter and the Limited has Cocobolo wood appliqué. Setting the Edge Sport apart are liquid silver smoke appliqués, which are echoed in the seats, and aluminum pedals. Paddle shifters activate the six-speed SelectShift Automatic™ transmission.

“The interior environment has more texture, both visually and tactilely,” Smithbauer said. “It’s no longer a sea of one color and better embraces the form and function of the 2011 Edge.
It’s more than just well-designed individual components. Edge has a sense of cohesiveness not found in competitors’ models.”

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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 198,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.